Happy Birthday, BABY-G!

It's cool. It's tough. It's been a must-have for all fashionistas for 25 years!

Go to the special

Be tough, be cool, be BABY-G.

BABY-G is all about a stylish look and innovative technology. This tried-and-tested fusion of characteristics makes these watches ideal for anyone who loves to lead an active and trend-setting lifestyle. The trademark style featuring corners and edges has been a key element of many outfits for 25 years. Whether you're at party central, on a perfect beach or playing sport — a BABY-G watch will keep on going whatever you happen to be doing. It's a true statement piece for anyone looking for something a little bit out of the ordinary. BABY-G is tough and cool — just like you.

Models of the month

BLX-570-1ER

BLX-570-1ER

BLX-570-4ER

BLX-570-4ER

BLX-570-6ER

BLX-570-6ER

BLX-570-7ER

BLX-570-7ER

Styles

Beach Style

In love with the oceans! Wear your watch when relaxing on the beach, for surfing or while snorkelling.

Urban Style

Fashion-forward! Casual street look, trendy colours and cool patterns.

Athleisure Style

It's time to move! A smart training partner and a cool fashion accessory in one.

G-MS

Tough and Chic! The perfect style for active and style-conscious women: The G-MS models impress with their modern look. They combine diverse functions with elegant design.

Specials

Connected App

Control your workout with the BSA-B100 and your smartphone.

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