Happy Birthday, BABY-G!

Do you remember the 90s? It wasn't just the era of CDs, platform trainers and MTV, it was also the decade when Baby-G was introduced to the world. This year, G-SHOCK's little sister is celebrating its 25th birthday. Whether you're playing sport, at work or just chilling out, Baby-G is cool, tough and ready to tackle any activity you do.

Go to the special »

Sport meets Style!

Are you looking for a stylish and robust watch to wear during your sport activities? If so, the BABY-G BGA-240 could be exactly what you are looking for! With its distinctive design in four cool colours, this watch radiates good vibes and is ready to tackle any sports activity with you.

Go to the special »

BABY-G the action star

An outstanding performance from BABY-G: This tough watch once again shows what it's made of in the survival thriller "The Shallows". Blake Lively is a surfer battling against a great white shark — and a BABY-G BG-169R features in the action. The watch proves to be tough, cool and reliable — an essential piece of surfing equipment.

Go to the special »

Helene Fruhwirth x BABY-G

Full speed downhill: When mountain biker Helene Fruhwirth speeds down the hills and the tricky terrain, a rush of adrenaline is guaranteed. With such an action-packed lifestyle, she is grateful to have a tough companion on her wrist that she can rely on in any situation — BABY-G.

Go to the special »

Animal Print made by BABY-G »

Glamorous, unconventional and totally trendy: The new leopard print BABY-G collection turns every trip into the urban jungle into a fashionable safari. Whether in neutral beige/brown or a striking mix of colours — the leopard print from BABY-G offers the perfect look for any big cat.

Go to the special »

BABY-G Streetstyle

Keep a clear overview around the clock in the urban jungle with the new BABY-G BA-112ER series: With robust features and striking colours, each model perfectly complements your street style outfit. The three-dimensional multi-colour index also ensures that these watches are a stylish eye-catcher on your wrist.

Go to the special »

Alyssa Wooten & BABY-G

When Alyssa Wooten learnt how to surf aged 13 in her hometown of Honolulu, her life changed completely: Standing on the board and riding the last wave of the day was the most important thing in the world for the sporting ace.

Go to the special »

Hien Le for BABY-G

Minimalist, stylish and simple: This is the approach Berlin-based designer Hien Le has taken at this year's Mercedes-Benz Fashion Week, impressing critics and fashionistas alike. Marking the brand's twentieth birthday, Hien Le has worked with BABY-G to create his interpretation of two watch models.

Go to the special »

BABY-G by Barre Noire »

BABY-G is supporting fresh newcomer label Barre Noire with trendy watch models from the current collection. The ensembles worn by models at Fashion Week Berlin showed how a BABY-G can put the finishing touch to a Barre Noire outfit.

Go to the special »