Full speed downhill: When mountain biker Helene Fruhwirth speeds down the hills and the tricky terrain, a rush of adrenaline is guaranteed. With such an action-packed lifestyle, she is grateful to have a tough companion on her wrist that she can rely on in any situation — BABY-G.
Glamorous, unconventional and totally trendy: The new leopard print BABY-G collection turns every trip into the urban jungle into a fashionable safari. Whether in neutral beige/brown or a striking mix of colours — the leopard print from BABY-G offers the perfect look for any big cat.
Keep a clear overview around the clock in the urban jungle with the new BABY-G BA-112er series: With robust features and striking colours, each model perfectly complements your street style outfit. The three-dimensional multi-colour index also ensures that these watches are a stylish eye-catcher on your wrist.
When Alyssa Wooten learnt how to surf aged 13 in her hometown of Honolulu, her life changed completely: Standing on the board and riding the last wave of the day was the most important thing in the world for the sporting ace.
Minimalist, stylish and simple: This is the approach Berlin-based designer Hien Le has taken at this year's Mercedes-Benz Fashion Week, impressing critics and fashionistas alike. Marking the brand's twentieth birthday, Hien Le has worked with BABY-G to create his interpretation of two watch models.
BABY-G is supporting fresh newcomer label Barre Noire with trendy watch models from the current collection. The ensembles worn by models at Fashion Week Berlin showed how a BABY-G can put the finishing touch to a Barre Noire outfit.